Online forms are one of the easiest ways to generate leads. The only problem is that not every online form will grab people’s attention enough to make them want to submit their information. Without information, you don’t have any information to convert consumers to buyers. Knowing the factors that make online forms engaging will help you have much more success.
Length Matters
When people see a long form they have to complete, they think, “Oh geez…” While Chrome and other browsers do have auto fill capabilities, they don’t work as well as they should sometimes. The more time it takes your consumers to enter in their information, the less likely they will do it.
Think of the least amount of information you need from consumers. This will help you come up with a short form that they will be much more willing to complete.
Big Attention Grabbing Headers
Headers are a big deal for online forms. People see forms everywhere they go online. This has made them blind to them. If you can add a header to the online form, you will be much more likely to get people to put their information into it.
Giveaways Work
Everyone wants something for free. If you can have a giveaway in exchange for people’s information, you will gather many more leads. This giveaway can be a newsletter, eBook, white paper, or some other piece of content.
Usually, if the content can be delivered immediately following the online form submission, it’s much more likely that they will go through with it. You can set up an email marketing program for this, so you don’t have to manually send people their giveaway.
Limited Time Kicks It into Overdrive
When people know that something is about to end, they will be more likely to convert. Add something that says that your giveaway will be available for a limited time will get you many more leads than leaving it open ended.
Many people figure they will come back later and sign up. The problem is that most of them won’t come back, and then you lose those people forever. Making people act when they are on your site will ensure that they don’t have to remember to come back.
Always Say Thank You and Provide the Ability to Share
People do appreciate it when you thank them for their information. Businesses that don’t often times do not see the conversion that others who take the time to divert their consumers to a thank you page.
On that thank you page, consider putting in share icons. These share icons can help your consumers share your site or giveaway chance with others. The easier you make it on them, the more likely they will do it.
Now that you know how to create online forms that engage and convert, get started today. All you need to do is ensure you have a short form, one that gives something to people who do enter their information, and thank them for it.
Image courtesy of Stuart Miles from FreeDigitalPhotos.net
