Bounce rate is a concern on many Internet marketers’ minds because it means that people are not finding what they want when they get to a site. The lower the bounce rate, the more likely people are finding what they need and are enjoying the website. The higher the bounce rate, the more likely people are either overwhelmed and can’t find what they want, or they simply feel as though they’ve landed on the wrong site.
Bounce rate matters, and the best way to lower it is to ensure that visitors to the site get what they are wanting when they decide to click on the link to it.
Site visitors don’t only want a product or service when they go to a website, they want information in a nice comforting way. They want a site that is easy to use and one that is visually appealing. They want a site that makes them want to browse around for a few minutes.
What’s good to know is that people who spend more time on a site are more likely to convert. There’s the other benefit of having a more comfortable site.
So how do you do it?
In-site comfort website design – that’s how.
When someone lands on your site, your site needs to tell the person where he or she is in a matter of a couple of seconds. This is why it’s important to have an attractive, engaging banner on your site. When you land on a page, the first thing you usually see is the title, or at least it should be. Once people know where they are, they decide whether or not they are in the right place. You can encourage them to feel that way, by leading them in different directions depending on what they would like.
Websites that are cluttered don’t do well because there is too much information. However, if you spread the different parts of your site around and just give people chunks of information that they can click on to learn more, you will end up bringing people around your site much more easily. Remember – people don’t want to look for what they need – they want to be presented with it. By having different topics presented to them on your site, you’ll instantly see that people will stick around for longer.
Comfort comes through trust, and you can do that by including an About Me page on your site. This page should remain professional but also show off your personality. People want to connect with a person not with a product or service. They need to feel as though the people they are buying from are good. They want to feel as though you are genuinely caring about their situation.
The last component you should keep in mind for in-site comfort is socialization. Humans are social beings. This is why social media has been such a huge success. You can encourage this socialization on your site by asking for comments and linking your social media accounts. People on your site can connect with each other, and that can lead to a lot of engagement and incredibly low bounce rates.
Do you need help with your in-site comfort website design? Contact us today for more information on what our experts can do for you.
