As a startup, you need to relay your business’ message in a way that grabs consumers’ attention. This is no easy task, but with a bit of knowledge and effort, you can achieve the goal of communicating what you’re offering in an engaging way.
Promotional material and marketing collateral should be the focus of your advertising. This includes brochures, newsletters, press releases, and other promotional materials online and printed. The following are the items that every business startup should have:
A Company Fact Sheet
A company fact sheet is a clear, concise outline of all the information about a company. Key points you may want to include are:
- The date your company stated
- Where the headquarters is located
- Bios of the founders and executives
- Contact information for the company
Snapshots of the Founders and Executive
The company fact sheet will include some of this information, but it’s good to have a more detailed bio for your founders and executives for investors or consumers who want more information about your company. You should include the following points in the snapshots:
- Picture of the individual
- His/Her accomplishments
- Experience
- Awards
- Publications
- Education level
- Years with the company
Fact Sheets on Products and/or Services
You must detail what consumers can get from your startup. Include the following information in facts sheets having to do with your products and/or services:
- The function or the value of your products and services
- Features that set your products and services apart from your competitors
- What makes your services and products high quality
- How your services and products are competitively priced
Mission/Vision Statement
Consumers and investors want to work with startups that have a clear picture of what they want to achieve in their business. Being able to present that to your audience will do great things in establishing and growing your brand and turning your business into a success.
List of Clients/Testimonials
People want to do what others are doing. When you can show that other people have used your services or bought your products and they were happy with them, you’ll have an easier time getting others on board with you.
Press Kit
The press kit is a crucial step in the establishment of your startup. It’s what announces your business to the world. In your press kit, you should include:
- Mission statement
- Company logo for branding
- A personalized letter that outlines your services and products
- The company fact sheet you’ve created
- Product or service fact sheets
- Business card
- Company fact sheet
- Press releases
As your business grows, do not forget to make changes to your press kit. This will ensure the information you deliver is accurate.
Clips
Content is everything to businesses these days, so as your company publishes articles, be sure to save them in a file. These clips will come in handy when you want to show people what you have done to educate the community about your services and products.
Get started on your promotional materials. It may seem like a lot of work, but it’s work well worth it.
